Flea Market Capitalism
 

Author: Tyler Fonda

Flea markets are the physical manifestation of the network economy in that they rely on authenticity, uniqueness, place, outsize success, failure, and information advantage.


Flea market capitalism is about community both in terms of buyers and sellers. Flea market capitalism is about sellers taking personal risk in merchandising their own booths and sharing the enthusiasm that comes with that risk with their buyers. Flea market capitalism is about buyers seeking what is unique and using their fellow shoppers as buying inspiration. Flea market capitalism is about willing to fail, knowing that you can survive failure.